Business Value: Android's 2012 Great Leap Forward

 Google and Apple  attack  each other, Android and the iPhone in the fighting, which is smart phone industry can not avoid the war. Apple's profit margins and the pursuit of different ways, Android taken a share of the limited strategy. To see its effect, Android can be described as formidable way, continuing to invade iPhone territory in 2011 with the iPhone Android will reach a level equal shares. The key is that in 2012, when the Android beyond the iPhone will achieve major reversal
Gartner's data show that in 2011 global sales of smart phones will reach 468 million, compared with 2010, an increase of 57.7%. 2012, Android will become the world's most popular operating system, the smart phone market share will reach 49%, there will be half of the smart phone using the Android operating system.
Android on the purchase intention beyond the iOS. Nielsen latest data show that first three months of 2011, the planned purchase of smart phone users, 31% said they would choose Android, 30% will choose iOS, 11% will choose the BlackBerry system, 20% not yet made a decision. And last year's third quarter (July to September) of the data, 33% choose iOS, 26% choose Android.
Android advantage in the low-end market will become more apparent. Taiwan's Digitimes Research market research firm expects 2011 global entry-level Android Smartphone (non-contract price of $ 150 and below) will reach 2000-2500 million units sold, compared with 250-300 million units in 2010 increased nearly 10 times. Global smartphone sales in 2011 will reach 445 million units, up 54.5%, of which 37.1% (1.65 million units) for the Android model, well above the industry will be 2012 before the market on Android forecast second advance beyond the Saipan become the world's largest smartphone operating system.
The future depends on the popularity of smart phones is still low-end machines, the advantages of Apple's iPhone will only be fully tapped in the high-end market. Rely on low-end market, will only be open platform. Gartner principal analyst Roberta Cozza said: "By 2015, 67% of the open operating system device, the average price of 300 dollars or less, indicating that the smart phone will finally achieve true universal."
Android open platform like the same popularity in China. In 2011, an open operating system, sales of smart phones will account for 26% of all handset sales by 2015, sales are expected to more than one billion, the overall mobile device market will account for 47%. In China, 2011, an open operating system, smartphone sales will account for only 11.2% of all handset sales, but by 2015, sales are expected to more than 201 million, the overall mobile device market will account for 34%.
But in the Tablet PC market, Apple still commands absolute leadership, Munster 2011, Apple iPad tablet PCs will reach 53% market share, while Google Android Tablet PC market share will reach 32.5%. But Android will also be pursued vigorously in 2012, continue to threaten the iPhone's dominance. 2012, Tablet PC sales will reach 70.8 million units, which accounted for iPad tablet PC 44%, Android tablet PCs accounted for 39%. Windows7 Tablet PC and Microsoft, RIM's Playbook webOS Tablet PC Tablet PC and HP will jointly occupy the remaining 17% market share.
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