Tuesday, May 17, 2011

Changes in the consumer electronics industry intelligence

Consumer electronics industry is undergoing profound change: previously focused on hardware, now focused on complete solutions and services; used to be technology-driven innovation, consumer demand is now driving innovation; before the product is independent, the product is the system now a; previously vertically integrated companies like, and now the company is to focus on their core competencies; used to be a winner-take-all, now it is working together to share risk and profits. Wisdom of the product and service innovation whose time has come, which provides consumer electronics companies to launch new products and services opportunities.
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Further enhance the intelligence of the. More and more Web-based household products and equipment, coupled with pervasive broadband communications, and ultimately to promote the new "intelligent" products and services to the surface, far beyond the traditional market coverage. "More smart home" surfaced, more wisdom for the family, this intelligence from the family moved to the network, more specifically, "the Internet cloud." This mode will create a lot of possibilities, and fundamentally improve the performance of existing products and services, creating an unprecedented advantage. Now showing a trend of the early deployment of more wisdom, family services include: information and entertainment, energy management, security management, sanitation and health.
    
Shift in the value chain. Early on, these products are isolated, the product sold, manufacturers and users will no longer contact. Entertainment content is broadcast content, content providers and users there is no direct contact. Services and the relationship between devices is very limited.Now, because the product is connected to the network, enabling the users, service providers and equipment manufacturers to create one to one relationship. This one-two-way interactive capabilities and a substantial increase in product features, services and products are driving a surge in the number. Use separate product monitors and control equipment, will allow the integration does not provide inherent "wisdom" of the more traditional supplies. This development resulted in the value chain much faster than the growth in services, equipment growth.

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    Construction of an open ecosystem to support a large number of suppliers to provide applications and services, as we develop the ecosystem level of control a large number of different business model creates opportunities. To benefit from the expansion of service value, business models need to deploy services, and consumer electronics manufacturers are not familiar with this, so they seek to use these methods, and choose to add more features to the products and services to suppliers interaction. In addition, manufacturers can also be sold to the content service provider permit functional way to profitability.

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